OvO Sound

Drake OvO Sound may effectively be a vanity imprint for its biggest star, but there’s something to admire in their stylistic consistency and aesthetic continuity. It speaks to Drake’s overall impact on culture, and also the partnership that Drake has formed with his core set of producers (40 and Boi-1da). There’s a clear through-line from the sound those developed on solo Drake releases and the sonic nooks that PARTYNEXTDOOR or dvsn are currently exploring. This playlist, curated by Drake, features some of the labels best tracks. Though the music is at times vibrant and it’s well worth a listen, this at times feels like a boilerplate marketing/PR playlist, and the inclusion of Drake on at least 2/3rds of the tracks feels slightly distasteful.